![]() Players build roads and sidewalks to expand their current city out to the drawbridge, which connects the lakefront to the player’s city. CityVille Lakefront gives players more room to build, more buildings, and new challenges. In CityVille Lakefront, players can build a canal and a drawbridge at the same time. In September 2012, Zynga began rolling out CityVille Lakefront, the biggest CityVille expansion to date, to players Level 25 or above. CityVille initially had 80 experience levels, which was increased to 90 experience levels and again to 200 experience levels. Players can also buy goods, sell goods (supplying goods to other players' cities if their business branches are in their cities), and produce their own goods by farming and shipping. The main task of the game is to complete goals, which can be seen on the top left corner of the screen and earn City Coins. Players can send other players gifts and help them in some of their goals. Points increase the amount of energy, experience level and coins bonuses available on a daily basis. ![]() The points provide the player with a free goods bonus and one or two heart requests with each reputation level-up. The player can also visit their neighbor's city and perform up to five different jobs every 12 hours. The energy points are replenished automatically at a constant rate of one energy every five minutes. The amount of energy available increases as the player gains in experience levels, up to a maximum of 30 or 38 with the dam addition and up to 47 with the addition of the wind farm. The city can grow with various tasks to be performed. This, of course, may be a dress rehearsal for when a Chinese version of CityVille in launched in the Middle Kingdom.CityVille allows players to become the owner of a virtual city and to oversee its development into a large metropolis. But, it’s a huge market and after a few days, the game has grown to 300,000 players. There is tons of competition for social farming games in China. Just like when Zynga launched FarmVille on the iPhone, it’s not a given that FarmVille will take China by storm. Speaking of Farmville, Inside Social Games also reported that a Chinese-version of FarmVille has been launched. Which means, most of CityVille’s growth can be attributed to natural growth and in the words of The Carpenters, “we’ve only just begun.” Now that CityVille has surpassed FarmVille, the question is how high will it go? My guess is that 5% and 10% tops of the game’s growth could be attributed to Zynga’s current players switching to CityVille. Based on my initial analysis, there is cannibalization going on, but not significant enough to account for CityVille’s huge growth. Someone with more time and an aptitude with numbers than I should research this. How much of CityVille’s can be attributed to cannibalizing the traffic of its other games, such as FarmVille and FrontierVille? CityVille’s feat is based on FarmVille’s current 50,000,000 MAU statistic, not its height of 80,000,000 MAUs of last year. And finally, Zynga is cross-promoting CityVille like crazy within its other games, including the aforementioned FarmVille. CityVille is a good game that has been worked on for over a year before launching (most Facebook games are launched after a few months when they should be incubated for many months more). ![]() For all the less game spam that is on Facebook, Zynga has made up for it by sending notifications to anyone who gives their email address (which is almost impossible not to opt-in for in a Zynga game). Though Facebook has removed game notifications from the main feed, it is starting to make the game notification feed more prominent on its web site which is making a difference. Here’s the summary again: CityVille was launched in 6 languages so it has spread globally. So, how did this happen? We already posted our analysis of why CityVille is one of the fastest growing game in the history of video games. In daily average users (DAUs), which is not as impressively big a number but is more relevant to the business, CityVille has hit 16,778,004 DAUs, compared to FarmVille’s 13,357,004 ( Appdata). In just 20 days, CityVille has reached 60,000 monthly average users (MAUs), surpassing FarmVille’s current 56,000 MAUs. They were wrong.Īs reported this morning by Inside Social Games, CityVille has surpassed FarmVille as the number one game on Facebook.
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